I agree with so much on this blog I had to share the link. http://savvybookwriters.wordpress.com/2011/11/30/the-top-6-tips-to-successfully-publish-e-publish/ I think the hardest thing to do as a self-published author is marketing. When is it too much or not enough? I don’t have a clear cut answer on it, but taking the time to hire a PR group isn’t a bad idea with a debut novel. Learn from them and next time do it on your own.